What Makes a Successful Sale



How can we help?




Wise Estate Services has over 35 years combined experienced in selling and marketing household furnishings, antiques and collectibles. Through expert care, research, and knowledge, we value your belongings to ensure maximum return is obtained.




Where do we start?




Pack up your personal items and have the family remove any items they want. We can help you sort and decide what is sellable, if needed.



How does your company get paid?



That’s where we are different. We do not charge a commission, we evaluate the contents of the house and give you an estimated cost of services. On average, most small sales (20 pieces of furniture, along with garage and basement items) costs about $1,400 to conduct a successful sale.




How much notice do you need?




Two weeks notice is best. As soon as you get an offer on your house, let us know and and we can begin the process. We work with the realtor and closing date and make sure everything is out.




When is the best time to conduct a sale?




We like to have sales on Wednesdays from 10:00am to 6:00pm. Thursday sales are held from 10:00am to 4:00pm.




How many customers come to the sale?




An estimated 400-500 customers are attracted to our sales because of our loyal customer base, extensive advertising and visible signage.




What happens to the items that didn’t sell?




We sell 90% of the contents of the house. Whatever is leftover can be donated and picked up. We call Grace Centers of Hope, or a local church that helps needy families and they come into the home and remove heavy furniture.




How do you advertise?




We advertise on www.estatesales.net which reaches over 14,000 subscribers. We list unique items with special marketing on Craigslist.   We send an email notification to our loyal network of 2,800 buyers.




What kinds of things sell well?




  • Anything from the 1950’s and 1960’s (furniture, vintage purses and hats, costume jewelry)

  • Dining room sets
  • Jade and other precious stones

  • Clocks

  • Roseville pottery

  • Quilts, cotton fabrics and vintage textiles

  • Sports memorabilia

  • Old metal trucks and toys

  • Stereo equipment from the 1960’s

  • Bedroom furniture

  • Tools




What should I throw away and what should I keep?




Don’t throw anything away until we look at it. Generally, we will be discarding items that are broken, stained, or not complete, but let us be the judge.




What items DO NOT sell well?




  • Candles, floral baskets and vases

  • Frames (unless ornate and old)

  • VHS tapes, and cassette tapes

  • Clear glasses

  • Furniture from the 1980’s

  • Printers, computer monitors




Can I be there the day of the sale?




Many people find it too emotional and difficult to see their family heirlooms and memories be sold. We suggest you not be present. It is actually detrimental to the success of your sale to have family members present. It also causes problems with several different people in charge of making decisions.




What if I want to get involved in pricing?




Part of the benefit of hiring Wise Estate Services is so that we can price your items. We have conducted over 300 sales and our pricing philosophy is based on fair and reasonable pricing. The goal is to lighten your load and generate cash, and we do our best!